The six-city promotional tour of PAMEX 2023 had its second stop at Ahmedabad, one of the fastest growing cities of India. The event held on 9th Dec 2022 at Hyatt, took the message of ‘Convergence in print’ further to the grassroots of the printing fraternity.
The event, structured around a half-day conference and full-day table top exhibition, was organised by All India Federation of Master Printers and Ahmedabad Printing Press Association, in association with Print-Packaging.com Pvt. Ltd. The local bodies of Vadodara Master Printer’s Association, Maninagar Printing Press Owners Association, Printers Association Amdavad and Mehsana Printers Association extended their support to the Show.
The event was inaugurated by Raveendra Joshi, President, All India Federation of Master Printers (AIFMP); Anant Vishwanath Joshi, Vice President- West, AIFMP; Tushar Dhote, Co- Chairman, PAMEX; Fallith Pandya, President, Ahmedabad Printing Press Association; Jignesh Shah, President, Vadodara Master Printers Association; Mukesh Padsala, President, Printers Association Ahmedabad; Hiren Parikh, President, Maninagar Printing Press Owners Association; Atul Pandit, President, Mehsana Printers Association and Anil Arora, President, Print-Packaging.com Pvt. Ltd.
“PAMEX, the flagship event of AIFMP, is organising promotional road shows in six cities of India to reach the printers, converters, suppliers and brand owners from these areas and invite them to PAMEX 2023, which is being held from 27-30 March 2023 at BEC, Mumbai. The NAEP award ceremony, co-located with PAMEX 2023 is another industry attraction,” said Raveendra Joshi, President, AIFMP- the organisers of PAMEX. He also shared the details of the proposed AIFMP Bhavan, the Research & Training Centre for Graphic Communications, which is being planned at Manesar, Gurgaon, Haryana.
The conference was attended by more than 100 delegates, who with other visitors, also explored the table-top exhibition, creating a complete networking environment. The participating companies at exhibition included Vinsak India, Omet India, Manroland Goss, Photokina Chemicals, Zhongke India, S Kumar Multi Products, Simplify Inc., Gebr. Becker India Vacuum Pumps, LineOMatic Graphic Industries, Unison Machinery, Gujarat Printers Directory and Print & Publishing.
The conference started with a panel discussion on ‘Convergence in Print- The Way Forward’, led and moderated by Ranesh Bajaj, Vinsak India. The panellists who spoke about the application and need of convergence included Manish Desai, Mudrika Labels Pvt. Ltd., Hyuma Mahadevia, Yamir Packaging Pvt. Ltd., Mudresh Purohit, Surya Offset and Sanat Gandhi, Pelican Rotoflex Pvt. Ltd.
Next was a presentation by Pawandeep Sahni of OMET India titled, ‘The Convergence Mindset- How to Encash on the Biggest Opportunity in Print.’ Sahni took the example of Apple and the launch of the first Iphone that saw the coming together of a wide screen Ipod with touch controls; a revolutionary Mobile Phone and a Breakthrough Internet Communication device in a single instrument to highlight how a convergence mindset can change a company’s fortune. However, he cautioned, “It is imperative to combine convergence with apposite machine to create the difference and have the desired outcome.”
Ranesh Bajaj, Vinsak India, then took over the dais to talk about ‘Connected Packaging’. He introduced the word ‘phygital’ – the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experience for the user. “Digitizing the packaging of brands and products is important for authenticity, visibility and interactivity- resulting in brand protection, consumer interaction and efficiency,” he said. He also spoke about the importance of track and trace, which not only prevents customers from purchasing counterfeit items but also makes it extremely difficult for counterfeiters to mimic a packaging.
In his concluding remarks Tushar Dhote, Co-chairman, PAMEX, summed up the event by pressing the attendees to explore possibilities of applying convergence in their work areas and to also share case studies with team PAMEX.
The half-day conference was followed by a networking lunch and visit to the tabletop exhibition.
The next stop of the PAMEX promotional journey will be Pune where the conference and table-top exhibition will be held on 23rd December 2022 at Hotel President. The event will be organised by AIFMP and The Poona Press Owners Association Ltd., in association with Print-Packaaging.com Pvt. Ltd. and supported by Solapur Mudrak Sangh, Kolhapur Zilla Mudrak Sangh, Pune District Master Printers Association and Printers Association, Ichalkaranji.
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