India’s flexible packaging firm Uflex has developed a new pouch for Whole Foods Market’s tortilla chips.
The pouch has three layers – 12.5 micron coated polyester, 18 micron BOPP treated on both sides and 35 micron polyethylene. The packaging structure is that of a 3D flat bottom pouch.
The pouch is reverse printed and the same machine has the facility of carrying out registered top coating either in matte or gloss thereby rendering a transparent window. To impart a paper like organic look, a special registered matte coating was applied on the glossy polyester film. A concealed press-to-close (PTC) pocket zipper has been provided on the front panel of the 3D pouch for reclosing with a perforated strip for easy opening. The new packaging offers shelf life of tortilla chips increased to 90 days.
Five panels provide room for 360 degree branding.
Talking about the new packaging for Whole Foods Market, Anup Sachdeva, Joint President, Packaging, Global Exports at Uflex said: ‘Earlier in December, especially for the Christmas Season, we dispatched one million new pouches to the co-packer by air. The new pouches are now on the retail shelves and I understand from the client that the response has been terrific. The matte finished paper-like pouch perfectly lives up to the image and ethos of the organic food packed inside.
‘More importantly the inks that we have used in the converting process are toluene and MEK-free, further emboldening the brand image in the organic space. Consumers are quite appreciating the PTC zipper on the front panel for the great convenience that it brings.
‘We are getting more enquiries from tortilla and other snacks brands in the US that are still using conventional paper packaging. We are very hopeful of more business transactions fructifying in the near future.’