HP Hosts First-Ever “Inkspiration” Awards

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 HP is all set to host its first ever  North American Inkspiration Awards. Heading upto Dscoop San Atonio , it is inviting customers to submit their work produced using HP digital printing technology.  The inaugural award winners will be the ones with the most innovative work which will be announced at the annual Dcoop Conference,  April 14-16, where HP will showcase winning entries along with other creatives.

The work would be evaluated by the panel of highly regarded judges from print, design , marketing and technology industries for categories ranging from general commercial printing, labels and packaging to large-format printing applications such as banners and signage . Judging panel includes

  •  William “Buzz” Apostol from PANTONE Inc.
  • Bruce Leigh Myers from Rochester Institute of Technology
  • Stephen Spencer from MAYA Design
  • John Gibson from The Martin Agency
  • Linda Casey from Package Design Matters
  • Jim Hamilton from InfoTrends
  • John Sartoris from ADWEEK
  • Howard Owen from Stafford Printing
  • Sabine Lenz from PaperSpecs

The awarded will be the  prestigious Rod Key Marketing Excellence Award, established in the memory of Rod Key  who is a founding Dscoop member and a innovator in marketing in his own business. This award will be given to the company with the most creative marketing campaign printed on HP Indigo, Page Wide Web Press, Latex or Scitex equipment to promote their own business.inkspiration 2

“Brands are facing increased competition in crowded markets, and HP customers are constantly innovating to help them break through the noise with creative campaigns, like those we’ve seen for Dole, OREO, Bud Light, Diet Coke and others,” Avi Basu, director of marketing and business development, Graphics Solutions Business. “HP customers produce exceptional work that pushes the boundaries of what’s possible with digital printing, and the North American Inkspiration and Rod Key Marketing Excellence Awards recognize and celebrate their achievements, while inspiring PSPs and brands to keep reinventing.” said by HP.


All entries must be submitted online at www.hpinkspiration.com by Monday, February 15, 2016.



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