The Esko product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters. Recently the Pamex team met Arnab Maiti, Country Manager- India & South Asia, Esko at PrintPack Delhi and got in a free-wheeling conversation with him. Here is an excerpt…
How does a well known and well established brand like Esko find trade exhibitions important?
Arnab M: Trade exhibitions help us explore the nature of the market, the changes and the requirements. Digital media is taking over and so the future will bring a combination of both, the physical as well as the digital presence.
However, we also believe that there are many Shows happening every year. We believe in coming future only the big events will survive and small ones shall disappear.
Tell us about the major segments of Esko.
Arnab M: Esko has its presence in few major segments like offset packaging, flexible packaging, gravure, sign and display segment. The market is good, especially when it comes to corrugation. In labels, we are witnessing some competition, but again the flexible is growing leaps and bounds. There are lot of investment opportunities for our clients, which ultimately adds to our growth.
What is the latest addition in the product list of Esko?
Arnab M: We have recently launched our new product- ArtPro+, which is a native PDF editor for packaging prepress. With ArtPro+ one can work directly on PDF files with a solid set of editing features.
It can be called as the next generation editor. In packaging pre-press, the preparation of an adequate file/document is very important. Esko used to have three different editors for the purpose. But now ArtPro+ has brought the use and benefits of all three systems together in one, with a totally compatible result. It makes the process very convenient for the editor.
Having a strong foothold in the International market, how do you find the Indian customers?
Arnab M: It is true that in India, the customers have their own set of rules. Whether it is in terms of the speed of work, commercial negotiations, traditional mindset or something else, Indian market is challenging. But India gives volumes and that balances all other challenges.
The industry being unorganised, there is no source from where you can get a reliable industry data. But looking at our existing customers, we realise that the market is good for them.
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