EFI India Draws Strategic Plans to Partner With its Customers


Stressing on how they could partner with their Indian customers to embrace new business challenges and opportunities, EFI India has announced  strategic plans during PAMEX ’15. At a conference organised on the sidelines of the expo, Samir Gulve, MD & global VP-engineering, EFI, heralded how EFI’s upgraded complete product portfolio comprising right from Fiery software to super-wide format inkjet printers and from lowest cost per label to the most automated processes, could help boost business of their customers in India, one of the world’s emerging printing market. “India is one among the Top 10 growing printing markets in Asia Pacific Region. We are now focusing on leveraging the country’s robust position on the growth trajectory in the region with EFI’s new offerings through acquisitions and partnerships. In this, 16 percent of our revenue invests on R&D,” said Samir.

While talking to Show Daily, Stephen Green, vice president, Asia Pacific, EFI, optimistically expressed enthusiasm of visitors thronging to whole EFI eco-system showcase at the PAMEX ’15, “I found a very positive reflection from potential trade visitors at the show and also I see a stimulating economy in the Indian market for which we are making our investment at the utmost level.” EFI’s upgraded product portfolio of web-to-print, cloud service, printing technologies ranging inkjet, textile, ceramic and others after the recent acquisitions of big players like Reggiani for textile, MATAN for super- wide format, Cti for corrugated packaging prints, among others. “Our ultimate aim is to help our customers add values to their overall business,” mentioned Samir adding they are now gearing up to work together in collaborative manner in every aspect. The company’s recent tie up with Arrow Digital as distributor of MATAN machines marks a fresh progression. “Our co-strength lies in the way we could take the graphic art industry to the next level,” mentioned Samir Patel, MD& CEO, Arrow Digital Pvt Ltd. He reiterated that the inclusion of MATAN line into the EFI’s portfolio has eventually filled a missing gap and he is looking ahead for more in 2016.


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